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Story Boards

Updated: Jul 21, 2023


How to Create an Impactful Storyboard for Your Small Business Video

Storyboards are essential tools for creating videos. They help you plan out the visuals, audio, and dialog of your video so that it’s easy to understand and follow. If you’re creating a marketing video for your small business, here are some tips to help you create an effective storyboard.


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Decide On the Main Points

Before you begin crafting your storyboard, it’s important to decide on the main points that you want to cover in your video. Start by writing down the key points that will be included in your video. This will help you divide the storyboard into sections based on these key points.


Outline Key Points

Once you have identified the main points of your video, outline each point in detail and write down scene descriptions using dialog, action, and visuals. Visuals can include characters, locations, props, and special effects. This will help you create a comprehensive storyboard that captures all the key points of your video.


Add Rough Sketches

To make sure that each scene is visually appealing, use rough sketches to create visuals for each section of your storyboard. This will help you visualize how each scene could look. You can also use stock images and graphics to accompany your sketches.


Determine Scene Time

When crafting a storyboard for a video, it’s important to determine how much time each scene should last. This will help you keep the video concise and on track. Make sure that each scene is allotted enough time to convey its purpose without dragging or rushing through the story. This will help ensure that all of the necessary information is included without dragging out too long or being too short.


Review and Adjust

After completing your storyboard, review it carefully and make any necessary adjustments before beginning production on the actual video. Make sure that all the points you wanted to include in the video are included, and that each scene is in the right order. Adjust any elements of your storyboard that might need improvement or clarification.


Set Budget For Production

Once your storyboard is complete and ready for production, set a budget for yourself so that you know exactly how much money is available for filming and editing costs. This will help you stay within your budget and create a quality video without overspending. Having a budget in place can also help keep costs low while still producing quality videos.


Make Use of a Project Management Platform

A project management platform for writing a storyboard for video production is an incredibly useful tool and has professional appeal. It streamlines the entire process, enabling you to easily store and share documents, keep everyone informed of changes and updates, and track progress with ease. By breaking down the storyboard into tasks that are easy to manage, it makes the whole process much more manageable and allows for greater collaboration between team members.


Consider Hiring a Professional Videographer

When you're looking for cutting-edge videography services, choose a professional. With the right vision and expertise, they can ingeniously capture unforgettable moments. A professional will make sure you get those unique images that embody your company's innovation or bring your special event to life just how you envisioned it. Their quality equipment and invaluable experience add a quality that's only possible when hiring experienced professionals. Let them use their creative eye to make every moment count.


Creating a successful marketing video requires careful planning and attention to detail — but with some preparation ahead of time, small business owners can craft compelling videos that capture their audience's attention. By following tips like outlining main points, reviewing or adjusting as needed, and using a project management platform, anyone interested in creating marketing videos should have no problem getting started.


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